Archive for the ‘eCommerce’ Category
This year more people will be buying online than ever before, if you have an online store / ecommerce web site here are a couple of quick tips to help get your share of the online market:
- Use your ecommerce functions to there fullest. Most good ecommerce programs email the purchaser with a confirmation of their order. Use this feature to communicate additional sales or promotions. If you have a current sale going on, add a brief note to the confirmation message – or better yet a link to the sale on your web site.Brief and simple is the goal… after all the main purpose of the email is to communicate order information to the customer.
- Short and simple email marketing – Use the emailing feature of your ecommerce program to announce/promote your holiday marketing…. but make it short and to the point. Everyone is busy during the holidays, so keep your email short and simple…. maybe only point out one or two items?
- Free delivery – potential buyer love free delivery. So, figure out what your selling price needs to be offer free shipping.
Ecommerce design is part of your marketing message. For all your ecommerce needs, contact vwebworld.com.
The site is made up of a Joomla based main site with information about the golf professionals that provide help for your golf swing, golf fitness, and the mental side of the game…. plus an ecommerce application to handle the sales of the videos.
The internet certainly changes how things are done. Take golf instruction for example. In the past if you wanted to learn how to play golf, you would go to a golf club or driving range an pay a “pro” to give you some lessons.
Now you can take a lesson right on you computer, over the internet. GolfLessonAcademy.com offers group and private golf lessons via web cam. With a high speed connection it is just like taking a golf lesson in person – but you don’t have to worry if it’s going to rain or if it is day or night. Online golf lessons are scheduled throughout the week.
In previous eCommerce articles, I touched on website success factors and doing business on the web. Now, I will look at how to win customers and make them buy your product or service.
Many Purposes - One Goal
When you surf the internet you’ll find web sites that:
- sell products or services
- educate or inform
- provide interaction or a forum for discussion.
Some web sites encompass a combination of these, but all web sites have one purpose – to convince the viewer to participate. User participation requires at least one of the following: registration, interaction, communication, purchasing, at the minimum–reading.
So, how do I get people to buy from me? Read the rest of this entry »
Maybe the title Word of Mouse is not such a great play on words, but it is the new word of mouth. Of course word of mouth advertising has always been a highly influential way of marketing for getting or losing customers. The internet has changed WOM.
Remember bookmark this page, tell a friend, or web rings? All had the goal of getting people to return or come to a web site. In the past, maybe 50% of people found a website by a referring link versus a search engine result. Now with the hoards of websites people have to search through and with which you must compete, seaches are an important gateway. Search results however, don’t instill a warm and fuzzy feeling about a website – searches provide cold hard results.
Word of mouse works… Read the rest of this entry »
How is doing business online different than in the real world and what you need to do to be successful?
What is different about doing business on the web?
Two major differences:
- Competition – usability
- Location – search engines – links Read the rest of this entry »
Looking to cash-in on the millions spent by consumers on the web? Considering putting your business online? Read on to understand the opportunities, challenges, and success factors.
Anticipating thousands of visits and even more orders (if that’s possible), business owners look to the web to “cash-in”. After all, what a market! Millions upon millions of people use the web every hour of every day!
The growth of websites has been dramatic over the past few years. The number of website grew over 210% between 1998 and 2002. Consumers have come to expect a business to have some presence on the web.
So, how is a business to get a piece of that “market”? Read the rest of this entry »