Archive for January, 2007

Maybe the title Word of Mouse is not such a great play on words, but it is the new word of mouth.  Of course word of mouth advertising has always been a highly influential way of marketing for getting or losing customers.  The internet has changed WOM. 

Remember bookmark this page, tell a friend, or web rings?  All had the goal of getting people to return or come to a web site.  In the past, maybe 50% of people found a website by a referring link versus a search engine result. Now with the hoards of websites people have to search through and with which you must compete, seaches are an important gateway.  Search results however, don’t instill a warm and fuzzy feeling about a website – searches provide cold hard results.

Word of mouse works… Read the rest of this entry »