Archive for March, 2007

In previous eCommerce articles, I touched on website success factors and doing business on the web. Now, I will look at how to win customers and make them buy your product or service.

Many Purposes - One Goal

When you surf the internet you’ll find web sites that:

1. sell products or services
2. educate or inform
3. provide interaction or a forum for discussion.

Some web sites encompass a combination of these, but all web sites have one purpose – to convince the viewer to participate. User participation requires at least one of the following: registration, interaction, communication, purchasing, at the minimum–reading.

So, how do I get people to buy from me? Read the rest of this entry »